
Age-Inclusive Products-
Proven Strategies for 20-75% Conversion Growth
Trusted by leading technology companies, I bridge UX excellence with business success
"Working with Michal was a game-changer"
Product Growth Lead, Simply
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Elevate engagement and conversion with inclusive design.
Expert consulting and talks tailored for impactful digital transformations
Services

Consultancy
Age-Friendly Product
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Age-Inclusive Product Strategy: Develop product market fit strategies that cater to the needs and preferences of older adults.
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User-Centric Design & Research: Employ advanced UX research methodologies and behavioral insights to design intuitive, accessible, and engaging user experiences.
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Data-Driven Optimization: Leverage data analytics to measure product performance, identify areas for improvement, and optimize user journeys.

​Talks
Engaging in Aging
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Design for All Ages: Learn how to create digital products that are inclusive and accessible to older adults.
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Boost Engagement and Conversion: Discover strategies to optimize user experiences and drive business growth.
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Stay Ahead of the Curve: Explore the latest trends and innovations in age-inclusive design.

Working With the Best








Testimonies

Explore articles, podcasts, and talks on Age-friendly design.
Dive into a curated collection of articles, talks, podcasts, and TV interviews that unravel the secrets of age-friendly design and the psychology of aging. Gain valuable insights into crafting user-centric designs for older adults and understanding the intricate changes in psychology with age
Hello,
I'm Dr. Michal Helperin Ben Zvi
A seasoned expert at the intersection of psychology and user experience. With a proven track record of success, I've collaborated with industry giants like Microsoft, Wix.com, Medisafe, Simply, Moovit, and more, consistently achieving significant conversion rates and engagement gains (20-75%). As the author of the National Guide "LOG IN," I've set standards for inclusive design, emphasizing my commitment to creating impactful, age-friendly digital products.Let's connect for strategies that guarantee success!

